Brand Design – Lifelight

Lifelight Cambodia Non-profit

MISSION STATEMENT

To supply and distribute, free of charge, high visibility road safety equipment to every child in Cambodia.

Alongside the distribution of equipment, we aim to give a basic education of road safety to children in the schools and villages throughout this incredible country.

Tragically, Cambodia has the highest road death rate of under 15s in the world.
Whilst the transport infrastructure is gradually being improved, road safety education for the young is sadly non-existent. We aim to change this with our equipment and education.

“BE SEEN, BE SAFE” is the message we will bring to the youngsters and with your support we hope to save many lives.

Thank you for taking the time to read this mission statement and be assured that 100% of every donation, (no matter how small), will go to the supply and distribution of ‘hi vis’ equipment for the children of Cambodia.

ARKUN CHARRAN (thank you very much).
Stuart Moore.





Brand Design – Sara Mazzei

Concept: In-house at Purple Jr Ltd I was asked to come up with some concept logo ideas for an Italian events company called Sara Mazzei Events
Goal: It had to be sleek, modern and professional while Italian and stylish. Then going on to fit in with the websites overall design.
Solution: We imagined a sleek Italian style layout for the logo then introduced a typeface, to create a stylish and professionally clear brand personality

Brand Design – BabiCo

Concept: I was asked to come up with some logo ideas for a baby accessories company in South England called BabiCo.
Goal: The client wanted a nice curvy and family friendly typeface to represent their baby accessory business. It had to curvy, fun and simple to stand out in the baby and child accessories markets across the UK & Europe. The design translates across a variety of material including business cards, social media, and product packaging
Solution: I imagined a simple colour theme which is an almost pastel colour and for the logo, I introduced a stylish yet professional typeface to complete this company’s logo

Brand Design – Spl^ffy Pigs

Concept: I was asked to come up with some logo ideas for a band in the South East of England called Spl^ffy Pigs.
Goal: The client gave me mostly full control over the design he just wanted me to incorporate a pig somehow. nice curvy and family friendly typeface to represent their baby accessory business. It had to curvy, fun and simple to stand out in the baby and child accessories markets across the UK & Europe. The design translates across a variety of material including business cards, social media, and product packaging
Solution: I drafted a few previous versions of the logo’s icon until we arrived on the final design of a pig face, but in simple line with minimal detail to create a fun but stylish design perfect for his band and style of music. I then introduced a bold typeface to grab attention and complete this logo design

Brand Design – RM 5457 Luxe Clothing

Concept: I was asked to create a logo for a high-end luxe couture clothing company in the United States called RM5457.
Goal: The client wanted a mysterious brand that had a key as its icon. It had to say mystery and get be intriguing for the consumer to get the initial pre-orders and engagement needed to launch the online store. The market is mainly the United States.
Solution: I imagined a sharp key logo with a unique detailing of the keys fob. I then introduced a stylish typeface somewhere from the art deco, great gatsby period to give the logo its final modern but mysterious identity to complete this company’s high-end clothing brand

Brand Design – Cider Crush Ltd

Brand & Product Design
– The Chocolution

Concept: I was asked to come up with some concept logo and product packaging ideas for an artisan chocolate producing company in Kent, the United Kingdom called The Chocolution
Goal: It had to be colourful, natural, and in keeping with their raw chocolate production process from Bean to Bar. Then going on to collaborate with an artist to reach the final design
Solution: I imagined a colourful and friendly layout for the packaging and then I introduced a styled typeface to create a vibrant and exciting feel when matched with the other artist’s hand-drawn element (background of above image). We created a professional and simply friendly brand that will be readily accepted by family, the main raw chocolate market and any chocolate other consumer markets

Brand Design – Urban Beats

Concept: I was asked to create a logo for a DJ and producer from Australia called Urban Beats.
Goal: The client wanted a nice modern logo to represent him as a DJ and his music production business. It had to clean, strong and stylish to stand out in the music market across Australia and online
Solution: I imagined a simple blend of the U and the B to create a simple but strong brand for his DJ and music production business. It easily translatable across a variety of material including t-shirts, social media, and poster or large banner designs