Brand Design – RM 5457 Luxe Clothing

Concept: I was asked to create a logo for a high-end luxe couture clothing company in the United States called RM5457.
Goal: The client wanted a mysterious brand that had a key as its icon. It had to say mystery and get be intriguing for the consumer to get the initial pre-orders and engagement needed to launch the online store. The market is mainly the United States.
Solution: I imagined a sharp key logo with a unique detailing of the keys fob. I then introduced a stylish typeface somewhere from the art deco, great gatsby period to give the logo its final modern but mysterious identity to complete this company’s high-end clothing brand